Is the Entourage Effect Real or Just Clever Cannabis Marketing?
The “entourage effect” has become one of the most talked-about concepts in cannabis culture and marketing. But is it backed by science—or is it just a buzzword? The entourage effect refers to the idea that the various compounds in cannabis—like THC, CBD, terpenes, flavonoids, and minor cannabinoids—work better together than they do in isolation. The …
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