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After work, many young adults are reaching for cannabis drinks instead of alcohol. A recent poll of 1,000 employed Americans reveals a new trend: while 45% still drink alcohol to unwind, 24% use nicotine, 20% choose cannabis beverages, and 16% go for alcohol-free options like mocktails or CBD-infused drinks.
This shift isn’t just happenstance. Millennials and Gen Z are leading the move away from traditional booze. One in three young workers say they’ve substituted alcohol with THC drinks during after-work happy hours. That’s a significant change in how people relax and socialize.
Health concerns, cost, and convenience are playing big roles. Many are drawn to cannabis drinks because they offer a low-key buzz without traditional side effects. This aligns with a broader “sober-curious” lifestyle, where people want to enjoy a social drink without the hangover or health risks commonly tied to alcohol.
The impact extends beyond personal preferences—it’s reaching markets and lawmakers too. The hemp-derived cannabis drink industry is booming, now worth over $1 billion and projected to reach $30 billion in the next decade. These beverages, often sold in grocery stores and convenience shops, are changing the rules—and occasionally stirring regulatory debates.
The rise of THC beverages also highlights how attitudes toward cannabis products—like CBD, THC, hemp, and marijuana—are evolving into healthier, more mainstream choices.
High Science stays ahead of these shifts with smart insights and culture-forward commentary. Our goal is to support informed choices for wellness, lifestyle, and cannabis education—whether through cannabis clothing, news, or honest conversations about the plant’s expanding place in our lives.
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