Cannabis Drink Brand’s Flight of Fancy Made Virgin Atlantic Smile

A clever marketing stunt by a cannabis beverage company recently created quite a buzz—and even made Virgin Atlantic laugh. The brand Drippy, known for its sodas infused with 10 mg of THC and 10 mg of CBN, released a satirical announcement claiming their THC sodas would be available on certain Virgin Atlantic flights. The posts featured a detailed spoof letter from the airline’s CEO and a faux email encouraging staff to offer the drinks onboard.

The stunt worked—social media lit up, some outlets ran stories treating it seriously, and it felt believable. But once Virgin Atlantic got wind of it, they responded with good humor. They let Drippy know that they “loved the fun,” and sent a polite request asking for the faux content to be removed—explaining they couldn’t endorse fake AI-generated ads or letters.

Drippy co-founder Alleh Lindquist confirmed the move was strategic from the start. The idea was to spark curiosity and captain attention—not confuse industry insiders. After 24 hours, they revealed it was a spoof, designed to make people think: you can drink three vodkas at 30,000 feet, but not a federally legal, fast-acting THC drink. It was symbolic, ironic, and aimed at pointing out outdated rules.

Despite pulling down most of the social posts, the video spoof remains live—with clearer labeling that it’s not real. The stunt also drew attention to how media can fall for compelling visuals without checking facts. But most importantly, it emphasized how cannabis culture continues to challenge norms in creative, culture-first ways.

At High Science, we applaud bold storytelling that opens thoughtful conversations. Whether through cannabis clothing, education, or just playful provocation, moments like these remind us that culture-shifting reform starts with curiosity—not just headlines.

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