BIOGRAPHY
Sjoerd Broeks, affectionately known as the “Johnny Appleseed” of the cannabis industry, is a legendary figure in the world of cannabis seed breeding and genetics. With roots in the Netherlands, Sjoerd’s career began in 1997 when he co-founded The Cannabis College of Amsterdam and joined the Flying Dutchmen Seed Company, both instrumental in educating people about cannabis and pushing the boundaries of cannabis breeding. His deep knowledge of cannabis strains and their evolution over the years has made him one of the most respected voices in the industry.
As co-founder and COO of Haze Valley Nursery in Santa Cruz, California, Sjoerd plays a key role in providing high-quality, sustainable cannabis genetics to growers throughout the region. Haze Valley Nursery is known for its expert cultivation practices and extensive collection of premium strains, making it a vital resource for cultivators seeking high-performance genetics.
Sjoerd is also co-founder of Seedism Seed Co. in Amsterdam, where he continues to influence the global cannabis genetics landscape. His experience spans from the early seed banks of the Netherlands to the hidden seed stashes of Humboldt County, California, and beyond. With a finger on the pulse of the industry, Sjoerd has seen the shift from traditional strains to today’s high-THC cannabis and is an expert in how these strains have evolved over time.
With a career that spans decades and continents, Sjoerd Broeks remains a trailblazer in the cannabis industry, bringing his passion for genetics and cultivation to Haze Valley Nursery and helping to shape the future of cannabis through his unmatched expertise.
