The cannabis industry in 2025 is a tale of two narratives: seasoned pioneers (often referred to as OGs) who fought for legalization and laid the groundwork for the industry, and new entrants bringing a corporate, data-driven approach to cannabis. While this evolution signals progress, it has also created tensions, with both groups grappling for influence, market share, and cultural authenticity.
In this blog, we’ll explore the underlying reasons for the current turmoil between the OGs and newcomers in the cannabis industry and what this dynamic means for its future.
The Rise of OGs: Cannabis Trailblazers
OGs in the cannabis industry are those who were at the forefront long before legalization. These are growers, advocates, and small business owners who endured decades of prohibition, stigma, and legal battles to push cannabis into the mainstream.
What OGs Bring to the Table:
1. Cultural Knowledge: OGs have a deep understanding of cannabis strains, cultivation techniques, and the plant’s cultural significance.
2. Grassroots Advocacy: Many OGs were instrumental in legalizing cannabis, often risking legal consequences to highlight its benefits.
3. Community Connection: These pioneers fostered a sense of community and authenticity, establishing trust with consumers before cannabis became a commercial commodity.
However, with legalization, the market has shifted, creating challenges for these pioneers.
The Newcomers: Corporate Cannabis and Capitalization
As legalization spread, corporations and venture-backed companies entered the space, bringing significant capital, infrastructure, and marketing expertise. These newcomers aim to scale the industry, turning cannabis into a mainstream consumer product.
What Newcomers Bring to the Table:
1. Capital and Resources: Large investments allow for rapid expansion, better technology, and efficient production.
2. Professionalism: Newcomers often adhere to stricter regulations and bring expertise in branding, compliance, and distribution.
3. Market Reach: Leveraging corporate networks, they make cannabis accessible to wider demographics.
While this approach has brought legitimacy and growth to the industry, it has also sparked conflict with OGs.
Key Points of Turmoil
1. Authenticity vs. Commercialization
OGs often criticize corporate cannabis for prioritizing profits over the plant. Many argue that newcomers lack the passion and cultural respect that OGs have cultivated over decades.
2. Market Saturation and Competition
The influx of capital has led to market saturation, with big players dominating shelf space and pricing out small businesses. OGs struggle to compete with corporations offering lower prices due to economies of scale.
3. Regulatory Disparities
Legalization brought strict regulations that favor well-funded corporations over small, legacy operators. Licensing fees, compliance requirements, and taxation often make it difficult for OGs to stay afloat.
4. The Fight for Cultural Ownership
OGs view themselves as the rightful stewards of cannabis culture, while newcomers are often accused of exploiting this culture without contributing to its roots. This creates tension over who gets to shape the future narrative of cannabis.
5. Equity and Inclusion
While legalization promised social equity, many legacy operators, particularly those from communities disproportionately impacted by prohibition, are being pushed out of the market. Corporate newcomers are often criticized for failing to support diversity and equity initiatives.
What This Means for Consumers
For consumers, this tension creates a complex landscape. On one hand, corporate cannabis provides consistency, accessibility, and variety. On the other, OG brands often deliver superior quality, authenticity, and a connection to the plant’s cultural roots.
How to Support the Industry:
1. Shop Local: Support OG-owned businesses to help preserve cannabis culture.
2. Research Brands: Choose companies that align with your values, such as sustainability or social equity.
3. Advocate for Fair Policy: Push for policies that level the playing field for small businesses.
The Path Forward: Bridging the Gap
The cannabis industry can benefit from collaboration between OGs and newcomers. By combining the cultural authenticity of OGs with the resources and innovation of newcomers, the industry can create a more inclusive and sustainable future.
Opportunities for Collaboration:
1. Partnerships: OGs and corporations can work together to share knowledge and resources.
2. Educational Campaigns: Highlight the contributions of OGs while promoting corporate transparency.
3. Policy Reform: Advocate for policies that support legacy operators and reduce barriers to entry.
High Science: Elevating the Conversation
At High Science, we aim to shed light on the challenges and opportunities shaping the cannabis industry. By promoting dialogue and understanding, we believe we can bridge the gap between OGs and newcomers, fostering an industry that honors its past while embracing its future.
As cannabis continues to evolve, the question remains: how can the industry balance profit with passion? Join the conversation and help shape a more inclusive and enlightened cannabis culture.
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