The company behind the beloved fruit bouquet brand Edible Arrangements is diving into the cannabis world. Their new hemp-based venture, Edibles.com, offers delivery of hemp-derived THC products in select U.S. states. With this move, an established household name is helping bring cannabis closer to the mainstream—offering trusted products, familiar branding, and greater access for adult consumers curious about plant-based wellness.
From Fruit Baskets to THC Gummies: A New Era for Edible Brands
For over 20 years, Edible Arrangements has delivered colorful fruit creations for birthdays, holidays, and special moments. But now, Edible Brands—the parent company—is launching something a little… stronger.
The company recently announced the launch of Edibles.com, a direct-to-consumer delivery platform for hemp-derived THC edibles. The new platform is starting out in Texas and aims to expand to states like Florida, Georgia, and Alabama—regions where marijuana remains illegal, but hemp-derived cannabinoids are permitted under federal law.
This strategic move brings a new level of legitimacy and trust to the cannabis space. Consumers who may be hesitant to walk into a dispensary now have a familiar and respected brand to guide their journey into hemp-derived products like:
• Low-dose THC seltzers
• Microdosed chews and gummies
• Infused chocolates and other edibles from trusted brands like Wana, Cann, and 1906
What’s Legal—and Why Hemp Is the Loophole
How is a national fruit company suddenly able to ship THC products?
It all comes down to hemp-derived THC and the 2018 Farm Bill.
Under federal law, hemp is defined as cannabis with less than 0.3% Delta-9 THC by dry weight. That means as long as products meet that definition, they can be legally produced and sold—even in states where cannabis is not fully legal.
The result? A booming gray-market economy of Delta-9, Delta-8, and THC-infused edibles that meet the legal criteria, but deliver a mild psychoactive effect. These products are often sold online and delivered by mail, especially in states with no adult-use marijuana laws.
By launching Edibles.com, Edible Brands is using this federal loophole to enter the cannabis space—without violating local laws or waiting on legalization.
Bridging the Gap Between Curious Consumers and Trusted Cannabis
Not everyone is ready to visit a dispensary, and not all consumers are comfortable buying cannabis from unfamiliar sources. That’s where Edibles.com fills a huge gap.
This platform provides:
• Clear labeling and dosing
• Brand-name products from respected manufacturers
• Discreet, professional delivery
• A user-friendly experience for new or cautious consumers
It’s a big win for normalization, and it represents a larger shift where mainstream brands are recognizing cannabis as a wellness product, not just a counterculture trend.
According to Edible Brands CEO Tariq Farid, the company’s goal is to make cannabis products as accessible and enjoyable as their fruit bouquets:
“We want to make it easy and safe for people to try cannabis edibles in a way that fits their lifestyle.”
A Sign of Things to Come
Edible Brands’ expansion into cannabis is part of a much bigger trend. More mainstream companies—from beverage brands to luxury retailers—are exploring ways to tap into the multi-billion-dollar cannabis market, especially as laws continue to shift.
And it makes sense. As stigma fades and demand grows, consumers want:
• Safe, reliable products
• Transparent labeling
• Convenient access
• Brands they already know and trust
That’s what companies like Edible Brands are betting on—and early data shows they may be right.
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