A group of leading cannabis beverage companies is launching a large-scale consumer study that will offer 2,000 adults the chance to sample THC-infused seltzers for free, with the goal of learning more about how these drinks compare to alcohol in social settings.
This initiative, called the “Cannabis Beverage Experiment,” is being coordinated by Cann, a well-known THC drink company, in partnership with several other brands in the cannabis beverage market including Happi, Wunder, and Leisuretown. Over the course of four weeks, selected participants will receive a variety of cannabis seltzers to try, along with surveys designed to gather data on their experience.
The companies involved want to understand whether cannabis drinks can serve as a safer and more appealing alternative to alcohol. The study will look at participants’ consumption patterns, their overall satisfaction, and any perceived health or wellness benefits from choosing THC beverages over alcoholic ones.
The experiment is not part of a clinical or government-backed trial, but the brands are treating it as a structured consumer research project. Participants will need to be 21 or older and live in one of the states where THC beverages are legally sold. The study will be conducted entirely through legal retail channels, with products delivered or picked up through licensed dispensaries.
Cann’s co-founder, Jake Bullock, said the study is designed to highlight how cannabis beverages are increasingly becoming part of mainstream social culture. With growing interest in alcohol alternatives—particularly among younger generations—THC seltzers have gained attention for their ability to offer a buzz without the hangover or calories associated with alcohol.
The experiment is expected to generate insights into how consumers view cannabis beverages in terms of taste, effect, convenience, and social use. Organizers hope the data collected will help guide future marketing strategies, product development, and policy discussions around cannabis-infused drinks.
As the market for THC beverages expands alongside broader legalization efforts, this study could play a key role in understanding where cannabis fits in the evolving world of social drinking.
For more on topics like these, check this link out WHERE DOES CANNABIS ENFORCEMENT MONEY GO? OREGON’S $46M QUESTION
