Hip-hop icon and cannabis entrepreneur Snoop Dogg has expanded his brand footprint once again—this time with the launch of a new online hemp store, TryDeathRow.com. The platform offers a curated selection of THCA flower and pre-rolls that are legal under the 2018 Farm Bill, positioning itself as a premium, federally compliant cannabis experience available nationwide.
The launch of the site was strategically timed around Father’s Day weekend and came with promotional perks including a buy-one-get-one-free offer and free shipping on orders over $100. The initial product lineup includes THCA flower strains such as Strawberry Gelato, Bubba Kush, and Space Candy, all lab-tested and verified to contain less than 0.3% delta-9 THC on a dry weight basis—keeping them within federal hemp guidelines.
The new site is backed by a partnership with SMKRS, a cannabis brand development group focused on celebrity-led hemp ventures. The TryDeathRow.com brand draws inspiration from Snoop Dogg’s storied history with Death Row Records, now owned by Snoop himself. The site design, branding, and product names blend old-school hip-hop attitude with new-age cannabis retail—making it as much a cultural play as a commercial one.
Unlike traditional dispensary models, TryDeathRow.com ships nationwide through legal hemp loopholes, giving customers across the U.S. access to what many argue is cannabis in everything but name. THCA, or tetrahydrocannabinolic acid, is the non-psychoactive precursor to THC that converts into delta-9 THC when heated. In flower form, it provides the full cannabis experience while sidestepping federal THC limits.
This move follows Snoop’s earlier launch of S.W.E.D. (Smoke Weed Every Day), another cannabis brand focused on delta-9 and hemp-derived cannabinoids. With TryDeathRow.com, he’s doubling down on the evolving hemp space, which has exploded as consumers seek cannabis experiences in states without full adult-use access.
Beyond the products, Snoop’s cannabis strategy emphasizes brand legacy, direct-to-consumer access, and authentic curation. Every aspect of TryDeathRow.com reflects the rapper’s influence—from strain selections and product descriptions to marketing style and packaging. It’s not just celebrity branding—it’s a personal extension of Snoop’s vision for the cannabis space.
While the legality of high-THCA hemp remains contested in some states, federal law currently permits it as long as delta-9 THC remains below 0.3%. Snoop’s team appears well-prepared with COAs, disclaimers, and shipping protocols that make the site compliant and legally defensible.
In a market saturated with low-quality or misleading hemp products, Snoop Dogg’s entrance into the THCA sector brings both visibility and credibility. And as federal cannabis reform continues to stall, innovations like TryDeathRow.com highlight how artists and entrepreneurs are reshaping the landscape one product drop at a time.
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