Oregon’s cannabis industry just got a boost in visibility and collaboration. Governor Tina Kotek has signed a new bill into law that allows licensed marijuana businesses to provide trade samples at cannabis industry events—marking a significant shift in how the state supports professional networking, product development, and education in the legal weed sector.
Previously, cannabis companies were prohibited from sharing samples outside of retail transactions, making it harder for growers, processors, and retailers to evaluate new products, collaborate with one another, or educate potential partners. House Bill 4121 changes that by authorizing limited sampling among licensed businesses during approved industry events.
The new law sets guidelines to ensure that sampling is controlled and remains within the regulated supply chain. Trade samples can only be exchanged between licensed operators, and the Oregon Liquor and Cannabis Commission (OLCC) will oversee the rules to prevent diversion or misuse. Public access to samples will still be restricted, maintaining alignment with consumer safety and access laws.
Supporters of the legislation say it’s a win for small businesses and product innovation. By allowing cannabis brands to showcase flower, concentrates, and infused products to other licensed entities, the industry can grow more organically—through informed partnerships and direct feedback.
Advocates also note that this kind of sampling has long been the norm in other regulated industries, including alcohol and food, where trade shows and expos play a key role in connecting buyers and sellers.
Oregon, one of the first states to legalize adult-use cannabis, continues to lead in shaping policies that balance public safety with economic opportunity. With this new law, the state reinforces its commitment to supporting cannabis as a legitimate and evolving industry.
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