A new national survey shows that nearly 3 in 4 young adults aged 18–24 are now using cannabis as a substitute for alcohol at least once per week. This cultural shift is reshaping how younger generations view wellness, socializing, and responsible consumption. As cannabis becomes more accepted and alcohol declines in popularity, this trend signals a powerful transformation in health habits, market dynamics, and public perception.
The Numbers: A Major Shift in What We Choose to Consume
According to a survey conducted by CannabisMD TeleMed, 74% of young adults (ages 18–24) report that they use marijuana instead of alcohol at least once a week.
This is a major generational change. For decades, alcohol has been the default for socializing, relaxing, and unwinding. But today’s younger generation—often called Gen Z—is rethinking everything from mental health and wellness to how they party.
More young people are choosing cannabis because they see it as:
• Safer
• More relaxing
• Less damaging to their bodies and minds
In short, cannabis is becoming the go-to alternative for alcohol—and it’s changing the way we live, socialize, and think about substance use.
Why Are Young People Choosing Weed Over Booze?
This shift isn’t just a trend—it’s backed by real reasons. Here’s why so many young adults are turning to cannabis instead of alcohol:
1. Health and Wellness First
Young adults are more focused on wellness than ever before. Cannabis offers many people a gentler alternative to alcohol with fewer hangovers, less liver damage, and lower risk of addiction.
Many say cannabis helps with:
• Anxiety
• Stress relief
• Sleep
• Focus
• Creativity
2. Avoiding Hangovers and Regret
Let’s be honest—alcohol hangovers are the worst. Gen Z has grown up watching millennials joke about hangovers lasting three days. Now they’re looking for alternatives that don’t leave them feeling sick, regretful, or drained.
Cannabis offers relief and relaxation without the headaches, vomiting, or risky behavior often linked to alcohol.
3. Legalization and Access
Cannabis is now legal for medical or recreational use in 38 states, and hemp-derived THC is widely available online. That means cannabis is easier to access than ever before, and many young adults feel comfortable exploring it.
As stigma fades and dispensaries become as common as coffee shops, cannabis is no longer hidden in the shadows—it’s becoming part of everyday wellness routines.
4. More Conscious Consumption
Gen Z is known for being more thoughtful and intentional. Many are limiting screen time, practicing mindfulness, and reading labels. It’s no surprise they’re also rethinking alcohol and choosing plant-based alternatives like cannabis.
What This Means for the Alcohol Industry
This trend is already making waves in the alcohol market. Beer sales are down. Hard seltzer sales have dropped. And now, alcohol companies are trying to pivot toward cannabis.
Major brands are:
• Investing in THC- and CBD-infused beverages
• Launching non-alcoholic drinks with cannabinoids
• Partnering with cannabis companies to stay competitive
As more young adults substitute weed for wine or beer, brands that once dominated the party scene are now looking for ways to join the green wave instead of getting left behind.
Final Thoughts
Cannabis is stepping out of the shadows and into the spotlight—especially for a generation that values balance, intention, and health. With three out of four young adults choosing weed over alcohol at least once a week, it’s clear that the future is green.
This cultural shift isn’t just about consumption—it’s about liberation, education, and reform. At High Science, we’re here to celebrate that shift and help guide it forward with honesty, integrity, and innovation.
For more on topics like these, check this link out THE HIGH-TECH REVOLUTION IN CANNABIS: HOW TECHNOLOGY IS TRANSFORMING THE INDUSTRY
